Question: What makes this serum so special?

Answer: Not only do we have therapeutic (15%) concentration of Sodium Ascorbyl Phosphate (vitamin C), but we have also included 15% peptides to help stimulate collagen, even out and prevent fine lines and slow the aging of the skin. Studies have shown that to be therapeutic, the concentration of ascorbic acid should be 20%. Vitamin C in this form has proved to slow the aging of the skin by preventing damage from the UVA and UVB rays. When the UVA rays hit our skin they immediately form free radicals (molecules that attach to our cells and damage the cell, causing aging of the skin). This unique form and percent of Vitamin C attacks these free radicals and destroy them, thus preventing damage to the skin cells from the UVA rays.

Additionally we have 15% of the powerful Peptides Palmitoyl Tripeptide -5 to stimulate our collagen cells to start working (very important especially for our thinning eye area). We have added the antioxidant power of Camellia seed oil from the wild flowers of the camellia plant found in china and Japan, the anti-inflammatory power of Witch Hazel, DMAE for tightening, Jojoba Oil and Aloe Vera for moisturizing and protecting, and a host of Essential Oils for maintaining youthful cells and skin. Read on to discover just what the ingredients will do for the skin.

Question: What does Camellia Oil do for the skin?

Answer: Camellia seed oil is from the wild flowers of the camellia plant found in the mountains of South Eastern Asia. This �beauty secret� has been used to help lighten age spots, prevent freckles and lines, minimize scar tissue, absorb free radicals to prevent cell destruction, add incredible moisture to the skin. It penetrates into the deepest layers of the skin to restore our natural lipids (preventing water loss from the tissue) leaving skin smooth and supple and softening tiny lines especially around the eyes and lips. It is high in vitamins A, B, and E and contains several minerals such as zinc, calcium, magnesium, iron. For men, camellia oil aids in preventing shaving burns. Great for all skin types, as it helps to normalize sensitive, irritated skin. It will not clog pores or cause acne.

Question: Why did you put Peptides in this serum?

Answer: Palmitoyl Tripeptide-5 is the most active ingredient and combination of amino acids for stimulating collagen and retaining moisture in the skin. The peptides help to prevent future lines and provide a reduction in present lines and wrinkles.

Question: Why is Aloe Vera so important to the skin?

Answer: Organic Aloe Vera is another one of those �wonder plants� that helps the skin to attain a new youthful and bright appearance. It possesses the ability to increase new skin cells, prevent age spots, guard against UVA and UVB damage, soothe and heal the skin and many dermatitis conditions such as eczema, psoriasis, burns.

Question: Why is Jojoba Oil so good for the skin?

Answer: Jojoba is a unique oil that replaces our skin�s natural lipids as we age. The Native Americans extracted the oil from jojoba seeds to treat sores and wounds and keep the skin moist without clogging pores. Jojoba serves as an excellent moisturizing agent, leaving a rich velvety non-oily feel on the skin, and increasing the suppleness of the skin. It also aids in keeping our skin�s natural barrier in tact, by retarding water loss through the epidermis.

Question: What does Witch Hazel do for the skin?

Answer: One of the most beneficial �wonder plants� ever! Its healing properties may seem a little like �witch craft.� The plant is responsible for so many beneficial results in skin care that it is hard to name them all. Here are just a few:

• Absorbs free radicals, UVA and UVB rays
• Is an anti-inflammatory and anti-itch. Recommended for eczema, psoriasis, after shave to soothe shaved irritated skin, cracked dry skin, treating insect bites, varicose veins and hemorrhoids
• Is an antiseptic for skin and controls bleeding of wounds
• An astringent to help tighten pores and control oil, and useful in fighting acne
• Can be applied after an injury to limit bruising

Question: What is Hyaluronic Acid?

Answer: Hyaluronic Acid is known as the �fountain of youth�. It occurs naturally in our skin but as we age, it is depleted from our skin. The less hyaluronic acid content, the more thinning, aging, decreased moisture and more surface wrinkles appearing on the skin. When elastin is not bathed in moisture it becomes dry and brittle, and fine lines begin to form. Hyaluronic acid is able to absorb 1,000 times its weight in water. It adds suppleness and moisture to the skin, and encourages new cell growth!

Question: I noticed that DMAE is also in your R three Lotion and Cleanser, why is this so important?

Answer: DMAE triggers a response in the facial muscles, which creates a firmer facial tone and less sagging. It has a cumulative effect to help reduce the progression of facial sag and formation of fine lines.

Question: Can you explain the benefits of the essential oils used in the Vitamin C serum: Bergamot, Sweet Orange, Mandarin, Sanguina Blood Orange, Neroli?

Answer: Essential oils are extracted from various parts of plants through a number of methods. Extraction concentrates the potent liquids until the end product, the essence of the plant, is poured into a small bottle. These oils have antibacterial, antiviral, antifungal, healing, hydrating, relaxing, invigorating and curative properties. One can inhale the oils, use them on the skin to be absorbed into the bloodstream, put them into a bath, on a compress, or on the skin for their healing abilities.

• Bergamot: Its fresh airy fragrance lifts the spirits immediately, used for anxiety, depression, mood swings and insomnia. It�s an effective antiseptic, antiviral and it regenerates new skin cells. It is particularly effective at clearing acne, eczema, dermatitis and psoriasis and cold sores. The scent is fresh, citrus and refreshing.
• Sweet Orange: Antiseptic and antiviral, and soothing, calming, uplifting, relaxing and hydrating oil that helps to reduce skin irritation. Also great for reducing acne and cellulite.
• Mandarin: Delightful citrusy freshness. It helps to tone, firm, cleanse skin and has a gentle sedative effect. Great for acne, oily skin, scars, age spots and wrinkles.
• Sanguina Blood Orange: Helps to brighten and revive congested and dull skin. It is extremely uplifting, comforting and known as an antidepressant with stress reducing properties.
• Neroli: Known for regenerating new skin cells and increasing circulation, it is remarkable for delaying the aging of the skin. Reduces dermatitis, stretch marks, fine lines and broken capillaries on the skin. Its aromatic qualities help to relieve fatigue, depression, nervousness, fear, confusion and anxiety. It is also antiviral and antibacterial.

Question: What is Green Tea Extract and why is it in this formula?

Answer: We include green tea extract as it is a powerful antioxidant (helping to prevent sun damage) due to its catechin content that penetrates into a cell to prevent damage (from free radicals) and aging. It also has strong anti-inflammatory properties to help reduce swelling. Studies have shown an improvement in the elastic tissue content of skin with use of green tea extracts.

Question: For what reasons is Grapeseed Extract important for the skin?

Answer: Grapeseed Extract has been shown to speed the healing of wounds by helping the body to regenerate damaged blood vessels. It enhances the formation of epidermal and connective tissue. The extract from the grape helps to reduce redness and inflammation in the skin. Grapes contain vitamin c, chlorophyll and enzymes, which provide for antibacterial and soothing effects. The proanthocyanidins in the grape inhibit the breakdown of the skin from free radicals, thus preventing advanced skin aging.